We, FIRST LINERS, Marianne and Christian from Adelboden: love the mountains, snow is our element, and free touring is our greatest passion. These are the pure essences we use to develop our favorite gear for powder days and off-winter adventures.

FIRST LINE sportswear, based in Adelboden in the Swiss Alps, stands for freetouring clothing. We combine the essence of ski touring and freeriding to create modern, technical freetouring clothing. The philosophy of FIRST LINE sportswear is to combine capsule collections with durable, multifunctional, and stylish products with visionary aesthetics. With innovative design and the use of sustainable and functional materials, we strive to create clothing for long-term, everyday use in the mountains. We place the highest value on design, functionality, and authenticity.